Simmons

A Rest Above The Rest
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  • 1870 - 1900
    Zalmon G. Simmons built his first factory in Kenosha, Wisconsin.
    He mass produced woven-wire mattresses, dropping the price
    from $12 to 95 cents.
    James Marshall of Simmons patented manually-made wrapped coil springs
    which could only be found on luxury liners such as the Titanic.
    John Franklin Gail, Simmons’ top engineer, designed a machine that would
    coil wire and insert it into fabric sleeves quickly and independently. Gail’s
    Pocketed Coil® Spring Machine generated the unique independent Pocketed
    Coil® that formed the basis of Simmons® Beautyrest® mattress.
    1900
    1925
  • 1929 - 1947
    Simmons used some of the most sensational testimonial advertising,
    including 1920s gratis testimonials from such giants as Henry Ford,
    H.G. Wells, Thomas Edison, Guglielmo Marconi and George Bernard Shaw,
    and 1940s glamour advertising with movie stars like Dorothy Lamour
    and Maureen O’Hara.
    Simmons became the first mattress company to introduce the King and
    Queen size mattresses.
    The “Bowling Ball Mattress” advertisement was introduced.
    Simmons was the Official Bedding Supplier of the 1996 Centennial
    Summer Olympics, Atlanta, home of Simmons.
    1958
    1995
    1996
  • 2000
    Singapore launched the industry's first non-flip mattress
    Simmons introduced the Negative Ion mattresses, designed to help
    you rest better for a fully recharged sleep.
    Simmons launched yet another industry-first, Beautyrest Black®,
    a luxury series of mattresses with full advanced pocketed coils.
    *e-Simmons, the official shop for Simmons (S.E.A) was launched to
    provide convenience and a unique shopping experience.
    2002
    2005 - 2007
    2010
  • 2011
    Simmons re-launched the e-ION Crystal™
    Series with a new look.
    Simmons launched the all-new Beautyrest®
    Recharge Series, combining AirCool® Memory Foam,
    Smart Response® Pocketed Coil technology
    and the proprietary AirCool® Design. Now,
    everyone can be Living Life Fully Charged™.
    Simmons celebrated Beautyrest® 90th
    Anniversary, a testament that the renowned
    Simmons® Original Pocketed Coil® are made
    to withstand the test of time.
    *Simmons (S.E.A) Pte Ltd opened the Simmons
    Flagship Gallery at Capitol Piazza. Drawing on the
    inspiration of a luxurious lifestyle showroom concept,
    it is the epitome of luxe and exquisite excellence.

    *Only for Singapore market
    2013
    2015
    2016

Corporate

  • Vision & Mission
  • History
  • All About Sleep
  • Media Releases

Hospitality

  • Hospitality

Products

  • Mattresses

E-Warranty

  • e-Warranty
  • Warranty Coverage
  • Disclaimer
  • Frequently Asked Questions

Find a Store

  • Store Locator
  • Contact Us

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